| The main types of people are: |
| 1. | Frugal Families - Lower-income families living in the suburbs.
Middle-income married couples with children, ranging in age from upper 30s to upper 50s. Some are high school graduates, while others have completed college. Occupations vary. |
| 2. | Leave It to Beaver - Middle- to upper-income suburban families.
Ranging in age from 30s to 50s, these married couples with children are likely to own their home and work in management, professional, or skill-based occupations. Education level varies from high school to college. |
| 3. | Movers and Shakers - Mobile suburban couples without kids.
More than 50% of these younger married couples have moved in the past five years. They earn comfortable incomes and work in management or professional careers. Some have completed college. |
| 4. | Home Aloners - Single suburban homeowners.
More than 75% of these pre-middle-age to middle-age singles own their homes. Income ranges from lower to middle. Education varies from high school or lower to college. |
| 5. | Upwardly Mobile - Suburban couples living in mobile homes.
A higher than average percentage of these married couples with no children live in mobile homes or non-conventional homes (boats, RVs, etc.). Education level varies from high school to college. |